Uses of Social Media in Public Transportation
A high percentage of transit agencies believe social media is important for increasing
ridership, improving customer satisfaction, and improving agency image.
The TRB Transit Cooperative Research Program's
TCRP Synthesis 156: Uses of Social Media in Public Transportation
updates 2012's
TCRP Synthesis 99: Uses of Social Media in Public Transportation and again explores the use of social media among
transit agencies. It documents innovative and effective practices in the United States and
Canada.
This Summary Last Modified On: 4/7/2022