National Academies Report: Strategies for Building Confidence in the COVID-19 Vaccines

Leaders and influencers at national, state, and local levels can affect change with segments of the public that are hesitant about vaccinating themselves against COVID-19.

Strategies for Building Confidence in the COVID-19 Vaccines is a new rapid expert consultation from the National Academies that describes a variety of public engagement and communication strategies that can be implemented in building confidence and trust in the COVID-19 vaccines.

Ensuring strong demand for and promoting acceptance of the COVID-19 vaccines is critical to achieving herd immunity, protecting the most vulnerable populations, and reopening social and economic life. People who are hesitant, reluctant, distrusting, or otherwise not motivated with respect to being vaccinated need resources, information, and support for making the vaccination decision that is right for them.