Practical Measures to Increase Transit Advertising Revenues
TRB’s Transit Cooperative Research Program (TCRP) Report 133: Practical Measures to Increase Transit Advertising Revenues explores strategies designed to significantly increase transit’s share of total advertising expenditures. The report examines advertising decision makers’ perceptions about current and future transit advertising products and highlights a strategic responsive communications plan designed to improve those perceptions and increase transit revenue.
An executive summary and PowerPoint presentation on this report are available online.
This Summary Last Modified On: 3/23/2016