Millennials and Mobility: Understanding the Millennial Mindset and New Opportunities for Transit Providers

TRB’s Transit Cooperative Research Program (TCRP) Web-Only Document 61: Millennials and Mobility: Understanding the Millennial Mindset and New Opportunities for Transit Providers is designed to help public transit providers increase ridership by better understanding Millennials lifestyle and mobility decision-making processes.

A quantitative survey was used in the development of TCRP Web-Only Document 61. The survey focused on quantifying Millennials’ mobility motivations and behaviors. The final survey instrument and the survey data are available by clicking on the links below.

Millennials Mobility–Phase 2 Survey Instrument (.pdf)
Quant Data by Living Situation--Parental Status (.xlsx)
Quant Data by Market--Age Groups (.xlsx)
Quant Data by Millennial Hot Spot vs. Non (.xlsx)
Quant Open-Ended Responses (.xlsx)
Final Quant Dataset (.sav) (SPSS statistical analysis software is necessary to open) 

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