• HOME
  • MyTRB
  • CONTACT US
  • DIRECTORY
  • E-NEWSLETTER
  • SUBSCRIBE
  • FOLLOW US
  • RSS
  • HOME
    • MyTRB
    • CONTACT US
    • DIRECTORY
    • E-NEWSLETTER
    • SUBSCRIBE
    • FOLLOW US
    • RSS
  • About TRB
    • Get Involved with TRB
    • Mission & Services
    • Strategic Plan
    • Centennial Celebration
    • TRB Divisions
      • Executive Office
      • Administration & Finance
      • Cooperative Research Programs
      • Studies and Special Programs
      • Strategic Highway Research Program 2
      • Technical Activities
    • Sponsors & Affiliates
    • Awards
    • Facilities & Directions
    • Job Openings
  • Annual Meeting
    • Program
    • Registration
    • Resource Pages
    • Exhibits & Marketing Opportunities
    • Online Program
    • Announcements
  • Calendar
    • TRB Conferences
    • TRB Webinars
    • All TRB Events
    • Cosponsored Events
  • Committees & Panels
    • Executive Committee
    • Standing Committees
    • Policy Committees
    • Marine Board Members
    • Committee & Panel Homepages
    • Cooperative Research Panels
      • Highway (NCHRP)
      • Transit (TCRP)
      • Airport (ACRP)
      • Freight (NCFRP)
      • Hazardous Materials (HMCRP)
      • Rail (NCRRP)
    • Synthesis Panels
      • Highway
      • Transit
      • Airport
    • IDEA
      • Safety IDEA
  • MyTRB
  • Programs
    • Cooperative Research
      • Highway (NCHRP)
      • Transit (TCRP)
      • Airport (ACRP)
      • Behavioral Traffic Safety (BTSCRP)
      • Freight (NCFRP)
      • Hazardous Materials (HMCRP)
      • Rail (NCRRP)
    • Synthesis
      • Highway
      • Transit
      • Airport
      • Truck & Bus Safety
    • Innovations Deserving Exploratory Analysis (IDEA)
    • Legal Research
    • Marine Board
    • Consensus and Advisory Studies
    • Strategic Highway Research Program 2 (SHRP 2)
      • SHRP 2 Naturalistic Driving Study Data Access
      • SHRP 2 Archives
    • Transportation Research Information Services (TRIS)
  • Projects
    • Find a Project
    • Requests for Proposals
    • Requests for Information
    • Upcoming Projects
  • Publications
    • Bookstore
    • Subscription Services
    • by Series
    • by Subject
    • E-Newsletter
    • Transportation Research Record Online
    • Publications Index
    • Errata
  • Resources & Databases
    • Webinars
    • Conference Recordings
    • Research In Progress (RiP)
    • Research Needs Statements (RNS)
    • TRID (A Transportation Research Database)
    • Transportation Research Thesaurus (TRT)
    • SHRP 2 Naturalistic Driving Study Data Access
    • Online Directory
    • Library
    • Research Funding
    • Careers in Motion Job Center
  • Provide Feedback
  • Connect with TRB
All
by Series
by Subject
Errata
Cooperative Research Programs Series
Highway (NCHRP)
Transit (TCRP)
Airport (ACRP)
Hazardous Materials (HMCRP)
Freight (NCFRP)
Rail (NCRRP)
Behavioral Traffic Safety (BTSCRP)
Other TRB Series
Consensus Studies
Strategic Highway Research (SHRP 2)
Exploratory Analysis (IDEA)
Commercial Truck and Bus Safety (CTBSSP)
Conferences and Workshops Proceedings
TRR Journal
Transportation Research Circulars
Periodicals and Other Documents
TR News Magazine
Research Pays Off
State of the Art Reports
Millennium Papers
Miscellaneous
Annual Reports
TRB Annual Report
Marine Board Annual Report 2005
Access Management Manual, Second Edition



Understanding How to Motivate Communities to Support and Ride Public Transportation
TC122
6038
https://onlinepubs.trb.org/onlinepubs/tcrp/tcrp_rpt_122.pdf
159756

Understanding How to Motivate Communities to Support and Ride Public Transportation

TRB’s Transit Cooperative Research Program (TCRP) Report 122: Understanding How to Motivate Communities to Support and Ride Public Transportation explores the methods and strategies used by public transportation agencies in the United States and Canada to enhance their public images and motivate the support and use of public transportation.  The report identifies and describes methods and strategies used by other industries (comparable to public transportation) to enhance their public image and to motivate the support and use of their products and services.  This report also examines the perceptions, misperceptions, and use of public transit, and the extent to which these affect support. Finally, the report identifies effective communication strategies, campaigns, and platforms for motivating individuals to action in support of public transportation, as well as ways to execute those communication strategies, campaigns, and platforms.


Project: Project Information
DOI: 10.17226/14128
Project Number: B-32

E-Newsletter Type: Recently Released TRB Publications    
TRB Publication Type: TCRP Report


This Summary Last Modified On: 3/23/2016
Text Size: Increase Text Size Decrease Text Size
Copyright © 2010 All rights reserved. | Legal Terms | Console Login | Enable Edit Mode
P: | F: |
The National Academies of Sciences, Engineering, and Medicine

The National Academies of Sciences, Engineering, and Medicine 500 Fifth Street, NW | Washington, DC 20001 | T: 202.334.2000 Copyright © National Academy of Sciences. All Rights Reserved. Terms of Use and Privacy Statement

Loading... Loading...
Please click here to view our sponsor's message.