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A high percentage of transit agencies believe social media is important for increasing ridership, improving customer satisfaction, and improving agency image.

The TRB Transit Cooperative Research Program's TCRP Synthesis 156: Uses of Social Media in Public Transportation updates 2012's TCRP Synthesis 99: Uses of Social Media in Public Transportation and again explores the use of social media among transit agencies. It documents innovative and effective practices in the United States and Canada.

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Suggested Citation

National Academies of Sciences, Engineering, and Medicine. 2022. Uses of Social Media in Public Transportation. Washington, DC: The National Academies Press. https://doi.org/10.17226/26451.

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Publication Info

120 pages |  8.5 x 11 |  Paperback
ISBN: 978-0-309-09446-7
DOI: https://doi.org/10.17226/26451
Chapters skim
Front Matter i-viii
Summary 1-3
Chapter 1 - Introduction 4-7
Chapter 2 - Literature Review 8-17
Chapter 3 - Survey 18-25
Chapter 4 - Case Examples 26-43
Chapter 5 - Conclusions 44-47
Glossary of Terms 48-50
References 51-53
Abbreviations and Acronyms 54-54
Appendix A - Participating Agencies 55-58
Appendix B - Survey Questionnaire 59-71
Appendix C - Survey Results 72-107
Appendix D - Social Media Metrics of the Case Examples 108-112

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