Uses of Social Media in Public Transportation

A high percentage of transit agencies believe social media is important for increasing ridership, improving customer satisfaction, and improving agency image.

The TRB Transit Cooperative Research Program's TCRP Synthesis 156: Uses of Social Media in Public Transportation updates 2012's TCRP Synthesis 99: Uses of Social Media in Public Transportation and again explores the use of social media among transit agencies. It documents innovative and effective practices in the United States and Canada.