Strategic Communications to Improve Support for Transit-Priority Projects: Report and Toolkit
Transit-priority projects seek to improve transit service quality and mobility and to increase
transit ridership.
The TRB Transit Cooperative Research Program's
TCRP Research Report 208: Strategic Communications to Improve Support for Transit-Priority Projects: Report and Toolkit presents and analyzes the communication
approaches used by cities and transit agencies in the delivery of transit-priority projects and the factors that make certain approaches more or less effective.
Some of the findings include: identify key stakeholders early in the project planning process, develop a coordinated strategic communications plan that targets stakeholder groups, and commit to strategic communications throughout a project life-cycle.
This Summary Last Modified On: 1/21/2020