TRB's Transit Cooperative Research Program (TCRP) Report 51: A Guidebook for Marketing Transit Services to Business provides information on successful business-to-business marketing techniques with application to transit. The Guidebook provides motivation for doing business-to-business marketing, lessons from the private sector as well as the transit industry, guidance on how to implement a business-to-business marketing program, tools and techniques for business-to-business marketing, and evaluation measures.
    Project: Project Information
    E-Newsletter Type: Recently Released TRB Publications