TRB's Transit Cooperative Research Program (TCRP) Report 37: A Handbook: Integrating Market Research into Transit Management focuses on the status of market research as practiced in transit agencies and identifies major market issues confronting them. The handbook also evaluates market research strategies appropriate for transit and provides guidance to integrate and institutionalize market research into decision-making processes of transit agencies. Finally, it examines some institutional barriers that limit the use of market research.

Report Parts; Part A, Part B, Part C, Part D, Part E
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