Traveler Response to Transportation System Changes Handbook, Third Edition: Chapter 11, Transit Information and Promotion
TRB’s Transit Cooperative Research Program (TCRP) Report 95: Chapter 11 – Transit Information and Promotion examines travelers’ responses to mass-marketed and targeted information and promotions, customer information services, and real-time transit information dissemination.
The
Traveler Response to Transportation System Changes Handbook consists of these Chapter 1 introductory materials and 15 stand-alone published topic area chapters. Each topic area chapter provides traveler response findings including supportive information and interpretation, and also includes case studies and a bibliography consisting of the references utilized as sources.
This Summary Last Modified On: 4/18/2016