TRB conducted a web briefing or "webinar" on December 5, 2011 that featured research developed by TRB’s Airport Cooperative Research Program (ACRP) related to challenges small airports are facing, as covered in
ACRP Report 44: Preservation of Public-Use Airports, and
ACRP Report 28: Marketing for Small Airports. The
recorded webinar is available to be viewed on our website.
Webinar learning objectives:
The audience will learn what factors often lead to the closure of a public-use airport and a variety of strategies that may help to prevent closure. In addition, many of these same airports find they need to take active steps to communicate the value and contribution that the airport brings to a community. The webinar will highlight practical steps to develop a marketing plan and explore some of the techniques that small airports are using to achieve their marketing goals.
Presentations by:
Tom Thatcher, L.R. Kimball
Laurie Cullen, HNTB
Lois Kramer, KRAMER Aerotek Inc.
Moderated by Mike Salamone, Transportation Research Board
Tom Thatcher and Laurie Cullen will discuss
ACRP Report 44: Preservation of Public-Use Airports. Mr. Thatcher will describe why public-use airports close and will discuss measures and strategies that potentially can help preserve an airport and prevent its closure. Ms. Cullen will share her insights into the motivation behind research into how to preserve public-use airports. Lois Kramer will present information about
ACRP Report 28: Marketing for Small Airports. Ms. Kramer will discuss how general aviation and commercial service airports can develop a marketing program on a small or minimal budget.
Registration: There is no fee associated with registering for this webinar. After registering you will receive a confirmation email containing information about joining the webinar.
View information about other ACRP webinars such as:
Questions? Contact Reggie Gillum at RGillum@nas.edu.
This Summary Last Modified On: 12/5/2011