Keeping up with Communication Technology: An online workshop on the practical use of social media and web-based tools

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Conferences > Keeping up with Communication Technology: An online workshop on the practical use of social media and web-based tools

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Keeping up with Communication Technology:
An Online Workshop on the Practical Use of Social Media

RESOURCES

CASE STUDIES | "HOW TO" TUTORIALS | MAKING THE CASE/INTEGRATING SOCIAL MEDIA | WORKSHOP HOMEPAGE

Case Studies

	2035 Regional Transportation Plan: Using Web 2.0 Channels to Engage Stakeholders in Better Public Policy	Mary Beth Ikard, Nashville Area Metropolitan Planning Organization
	Micro-Participation: Analyzing Public Engagement	Jennifer Evans-Cowley, Ohio State University
	Social Media: A Two-Way Bridge Across the Divide	John Lisle, District Department of Transportation
	There’s an App for That	Jennifer Evans-Cowley, Ohio State University
	A fairly comprehensive and growing list of the “must reads” and up-to-date government case studies on the use of social media	GovLoop.com Wiki
	Information on emerging transit technology including a focus on social media. The Transit Wire is compiling a list of links to official agency social networking sites — including agency blogs, Facebook pages, Twitter feeds, and YouTube channels.	The Transit Wire

"How To" Tutorials

	TRB’s Social Media Strategy	Lisa Marflak, Transportation Research Board
	Twitter, Facebook, and LinkedIn in Your Organization	Janet Fraser, Pennsylvania State University
	Using Ning (coming soon)	Stephanie Camay, URS Corporation
	A refreshing, step-by-step approach for designing presentations of complex or controversial information in ways that drive people to action using The Extreme Presentation Method.	The Extreme Presentation Method
	A light-hearted tutorial on eLearning / PowerPoint presentations from Teach America.	Teach America

Making the Case for and Using / Integrating Social Media

Pew Internet and American Life Project	Up-to-date research reports on American public’s growing use of the Internet, technology and social media through the Pew Research Foundation’s Pew Internet and American Life Project.
QR Codes & Mobile: the Time is Now – Spin Sucks	Smart phones are everywhere and so are QR Codes! By now you have seen and may have scanned your share of QR Codes. If you haven’t, they can be fun and lead to videos, pictures, mobile information and more that is unveiled with a simple scan. How do you use a QR Code? Read the 101 primer on this trend, QR Codes & Mobile: the Time is Now – Spin Sucks, and you’ll walk away with a solid understanding of the technology, and a list of ideas for how you can incorporate QR codes in so many aspects of your transit agency, from customer relations to equipment cataloging! .
Social Media Revolution 2011	Part of the world's most watched Social Media video series; Social Media Revolution by Erik Qualman. Based on the book Socialnomics by Erik Qualman. This is a shorter version that includes new social media statistics for 2011.
Sustaining Public Engagement – Embedded Deliberation in Local Communities	Sustaining Public Engagement – Embedded Deliberation in Local Communities, PowerPoint presentation: by Elena Fagotto and Archon Fung of Everyday Democracy.
TalkingWithTom	TalkingWithTom is the effort of Tom Martin, the Founder of Converse Digital, which helps companies understand how to monitor, create and engage in digital conversations to grow market share and/or improve loyalty. TalkingWithTom is designed to show everyone that you don't need a heap of money to create and manage effective social media campaigns. You just need a cool idea and quality content. So each Monday, from now thru December 2011 the blog uploads a new video interview with a leading digital thinker. Each video will be shot, edited and published to this blog using nothing other than an iPhone4. Just to prove that you don't need a video/audio crew, storyboarding or even a computer to make social media content. Nope -- just an iPhone, an idea and a bit of time.
Using Online Tools to Engage – and be engaged by - the Public	A report by Matt Leighninger of Deliberative Democracy Consortium, Using Online Tools to Engage – and be engaged by - the Public, on how the various online engagement tactics and tools can be used, and when they work best in government settings.
Why Can’t Brands Connect	This article, Why Can’t Brands Connect, is a great perspective on why and how most companies (and in our case, transit agencies) struggle with many of even the most basic social media platforms. The author speaks to how companies shoehorn social media into existing corporate frameworks, instead of reinventing what we do to fit social media as an outlet. How do we overcome struggles to succeed on social media platforms? By thinking as ourselves – small businesspeople, artists, scientists and other creative humans – rather than as marketers.