TRB Webinar: Practices and Marketing to Increase Rural Transit Ridership and Investment

Transit marketing professionals were invited to a TRB webinar on Tuesday, August 27, 2019, from 2:00 PM to 3:30 PM ET. The webinar featured research from the National Cooperative Highway Research Program (NCHRP)’s Project 20-65 Task 73: Best Practices And Marketing To Increase Rural Transit Ridership And Investment.

The webinar explored practices currently being used in transit agencies and state departments of transportation (DOTs) to increase ridership in rural areas. Attracting and maintaining ridership is a primary challenge facing rural transit systems. Alongside this concern is a parallel challenge to find a way to invest in transit strategies that strengthens return on investment. Presenters provided an overview of the research conducted, discussed practices for rural transit agencies and state DOTs, and identified how to measure the return on investment.

The slides are available. Contact Reggie Gillum for a recording of the webinar.

Webinar Presenters

• Bethany Whitaker, Nelson/Nygaard Consulting Associates
• Maggie Derk, Nelson/Nygaard Consulting Associates

Moderated by: Jeffrey Ang-Olson, ICF

Professional Development Hour Information

A certificate for 1.5 Professional Development Hours (PDHs) will be provided to Professional Engineers (PEs) who register and attend the webinar as an individual. For approved webinars, TRB’s webinar program awards Registered Continuing Education Provider (RCEP) Professional Development Hour (PDH) credits associated with participation only to the registered individual and not to other members of a group that view the webinar together. To receive PDH credits, please register as an individual and sign into the webinar from your personal computer. After doing this, you may join your group in a meeting room.  To be eligible for the credits, individuals must remain signed in for the entire webinar, including for any question and answer session following the presentations.

In addition, advance registration is available until just before the webinar starts. Once the webinar starts, you will be unable to submit your registration. Individuals that are registered for a webinar but do not receive their confirmation emails due to their organization’s internal firewalls should contact the TRB Helpdesk (MyTRB@nas.edu) for assistance in signing in.

Individuals registered as Florida PEs are no longer required to email TRB with your license number to report your attendance. Instead, please use your certificate that TRB provides through RCEP.net as verification of your attendance to the Florida Board of Professional Engineers.

Please check with your licensing board to ensure that TRB webinar PDHs are approved by your board.

This webinar was developed in March 2019. TRB has met the standards and requirements of the Registered Continuing Education Program (RCEP). Credit earned on completion of this program will be reported to RCEP by TRB. Complaints about registered providers may be sent to RCEP, 1015 15th Street, NW, 8th Floor, Washington, DC 20005. Website: www.RCEP.net.

Registration questions? Contact Reggie Gillum at RGillum@nas.edu.