Customer Education and Awareness of On-Demand Mobility

For transit agencies launching new on-demand services that are different from typical fixed route or demand-responsive routes, there can be issues in customer awareness of the service or comfort level with using it for travel.

The TRB Transit Cooperative Research Program's TCRP Synthesis 165: Customer Education and Awareness of On-Demand Mobility documents current practices in how on-demand services are marketed to various rider groups, including outreach to persons with disabilities, older adults, and marginalized populations.