Digital Marketing to Enhance Customer Experience and Increase Airport Revenue

Airports are facing increasing difficulty in meeting funding needs via traditional revenue sources. New digital tools can be used to generate new revenue opportunities and enhance existing relationships with stakeholders. However, there has been little research on identifying and applying these new synergistic revenue-generating opportunities at airports.

ACRP Research Report 251: Digital Marketing to Enhance Customer Experience and Increase Airport Revenue, from TRB's Airport Cooperative Research Program, helps airports explore the use of digitalization to make a passenger’s journey from curb to gate a more seamless experience and to leverage an inherent business advantage—passenger time spent at the airport—into potential revenue-generating opportunities.