Communicating Safe Behavior Practices to Vulnerable Road Users
Vulnerable road users (VRUs) include pedestrians, cyclists, and motorcyclists, all of whom lack
the basic safety protections provided to vehicle occupants by automobiles. Fatality rates for VRUs
remain unacceptably high. To meaningfully improve
roadway safety for VRUs, it is important to understand the safety problems and domains with the
highest potential for improvement based on the factors that contribute to crashes and the factors
that can be mitigated by behavioral changes.
BTSCRP Web-Only Document 6: Communicating Safe Behavior Practices to Vulnerable Road Users,
from TRB's Behavioral Traffic Safety Cooperative Research Program,
presents a toolkit to help traffic safety practitioners communicate safe behavior practices
to VRUs.
Supplemental to the document are
dataset appendices that include Campaign Information,
a Workshop Feedback Resolution Matrix, and a Sample Media Buy as well as a
Toolkit Presentation.
This Summary Last Modified On: 10/23/2023