Keeping up with Communication Technology:
An Online Workshop on the Practical Use of Social Media
September 21, 2011

Sponsored by the:
TRB Committee Communications Coordinators Council
TRB Committee on Public Involvement in Transportation 


PROGRAM & PROCEEDINGS  |  RESOURCES  |  FACEBOOK  |  CONTACT

 

PROGRAM
MORNING PANEL  |  8 BREAKOUT SESSIONS |  AFTERNOON PANEL

10:00 a.m.–11:30 a.m. EDT
Panel Discussion: Planning and Strategizing a Social Media Portfolio [Video Recording] 

	Presiding Officer	Lloyd Brown, American Association of State Highway and Transportation Officials
	Do the Tools in Your Communication Toolbox Work Together? Can They?	Julie Lorenz, Burns & McDonnell
	Emerging Best Management Practices for Using Social Media in a Public Involvement Program for a Transportation Project	Brian Kennedy, AECOM
	2035 Regional Transportation Plan: Using Web 2.0 Channels to Engage Stakeholders in Better Public Policy	Mary Beth Ikard, Nashville Area Metropolitan Planning Organization
	The Dilemma of Online Participation: The Case of the Imagine Austin Comprehensive Plan	Robert Goodspeed, Massachusetts Institute of Technology, Department of Urban Studies and Planning
	Emergency Communications Through Social Media	Kelli Petras, Texas Department of Transportation (DOT)
	Use, Management, and Measuring of Social Media at Airports	Jason Zogg, VHB, Inc.

Noon–12:45 p.m. EDT
Process Breakout Groups (four simultaneous sessions)
The topics of the breakout groups were generated through research and survey data from transportation practitioners. Each session was facilitated for an open and unstructured discussion with session participants.

	Breakout 1: Building from Zero: Social Media Goals When You‘re Starting from Scratch Getting started on a social media path with limited or few resources is a common situation many social media people – professionals and novices alike – have found themselves in. Join this session to discuss what’s worked for your organization if you’ve been in this position, what organizations can and can’t expect out of their social media programs, and the pros and cons of prioritizing different social media platforms.	Aimee Custis, Transportation Learning Center
	Breakout 2: How to Use a Public Social Network for a Professional Agenda Video | PPT | Notes Think social media is just for fun or just for kids? Think again.  There are many ways to use social media to enhance your professional skill and knowledge sets, make valuable connections with transportation professionals across the nation, and advance your professional organization's reach and effectiveness.	Shana Johnson, Foursquare Integrated Transportation Planning
	Breakout 3: Engagement Video | PPT Does social media really lead to better public engagement?  Attend this session to discuss how strategic, targeted social media use can lead to enhanced relationships between agencies, community groups and other stakeholders – often leading to better decisions, advocacy and understanding around transportation issues, investment decisions and services.	Stephanie Brooks, Baker Engineering
	Breakout 4: Measuring Effectiveness With a social media presence in place it’s time to evaluate what can be done to effectively measure its success rate. Attend this group to discuss or learn how others are defining measurable goals, identifying performance metrics, setting up measurement tools, and deciding when and how often to measure.	Mia Zmud, NuStats

1:15 p.m.–2:00 p.m. EDT
Policy Breakout Groups (four simultaneous sessions)
The topics of the breakout groups were generated through research and survey data from transportation practitioners. Each session was facilitated for an open and unstructured discussion with session participants.

	Breakout 5: Transparency	Frank Hebbert, OpenPlans
	Breakout 6: Legal Considerations Video | PPT | Considerations and Pointers | Notes	Bruce Smith, Apperson Crump
	Breakout 7: What to Do with Feedback: Moving from Attacks to Zingers to Helpful Input Video | Lorenz | Lowen | Osuji | Quinn	Julie Lorenz, Burns & McDonnell
	Breakout 8: Managing Access and Overcoming Resistance [PPT]	Lloyd Brown, American Association of State Highway and Transportation Officials

2:30 p.m.–4:00 p.m. EDT
Panel Discussion:  Engaging your Audience [Video Recording]

	Presiding Officer	Lisa Marflak, Transportation Research Board
	“If You Build It, Will They Come?”: Reaching Critical Mass [Notes]	Frank Broen, Teach America
	Social Media as an Influence Builder for Transportation Projects	Ananda “Andy” Palanisamy, Citizant, Inc., and TransportGooru.com
	Social Media: Talk Directly to Your People	Megan Anderson, Port of Tacoma
	Making Potholes and Asphalt Fun	Neil Freeman, New York City Department of Transportation
	Car-Free Diet Skeptics: An Experimental Social Marketing Campaign	Bobbi Greenberg, Arlington County Commuter Services
	Social Media: A Two-Way Bridge Across the Divide	John Lisle, District Department of Transportation

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PROGRAM & PROCEEDINGS  |  RESOURCES  |  FACEBOOK  |  CONTACT

FACEBOOK

Continue the dialog about social media on the Transportation Social Media Facebook page.
You may contact the Facebook Admins if you have questions regarding this online forum.

CONTACT

Brie Schwartz, Transportation Research Board