Communicating the Value of Transportation Research

TRB’s National Cooperative Highway Research Program (NCHRP) Report 610: Communicating the Value of Transportation Research explores integrating communications throughout the research process and introduces new ways to think about communicating the value of research.  The report examines the signs of good communications practices, the communication process, planning and evaluating communications efforts, communicating for specific audiences, and case studies on good communication practices within and outside of the transportation community.

An overview of NCHRP Report 610 is available online.  The overview briefly introduces the need, process for, and good practices of integrating communications into transportation research.  The contractor's final report on the research associated with NCHRP Report 610 was published as NCHRP Web-Only Document 131.

A summary of the report, as published in January-February 2010 issue of the TR News is available online.  A webinar, which is available in a recorded format, was produced by TRB on this report on January 27, 2010.